Performance Marketing Lead, Paid Acquisition

Description

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: - Fortune Change the World (2024) - CNBC Disruptor 50 List (2022, 2023, 2024) - Fortune Best Workplaces for Millennials (2024) - Fortune Best Workplaces in Health Care (2024) - TIME 100 Most Influential Companies (2023) - Fast Company Most Innovative Companies (2020, 2023) - Built In Best Places to Work (2023) - Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) - Great Place to Work certified (2020, 2021, 2022, 2023, 2024) - Fast Company Best Workplaces for Innovators (2022) - Built In LGBTQIA+ Advocacy Award (2022) This is Maven Consumer's founding performance marketing hire — a true 0-to-1 opportunity to build the paid acquisition engine for a category-defining women's and family health platform. You'll own strategy and hands-on execution across paid channels, with budget authority and direct accountability to CAC and subscriber quality targets. Reporting to the General Manager, Consumer, you'll work in close partnership with the core consumer team. We're looking for someone who has built out paid acquisition from scratch, knows what DTC health looks like at scale, and understands the nuance of marketing in a trust-sensitive category. You move faster because of AI, test smarter because of AI, and find signal before the competition does. As a Senior Performance Marketing Manager, you will: - Own paid acquisition hands-on across our core digital channels: Meta, Google, and TikTok. Champion new channel experimentation over time. - Directly manage campaigns in-platform, owning performance outcomes and communicating clearly & frequently with the broader consumer team about creative, targeting and pacing - Turn ad performance data into creative insight, and power the feedback loop with creative partners (internal + external) to rapidly test and learn from new ad concepts and formats across channels - Execute on a structured creative testing process, including creative ideation, brief creation, concept testing, ad iteration and scaling - Leverage AI creative tools to generate and test ad variants faster - Drive landing page and funnel experimentation directly; write briefs, review copy, and push tests live with eng/product support - Own channel reporting & dee