Description
Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: - Fortune Change the World (2024) - CNBC Disruptor 50 List (2022, 2023, 2024) - Fortune Best Workplaces for Millennials (2024) - Fortune Best Workplaces in Health Care (2024) - TIME 100 Most Influential Companies (2023) - Fast Company Most Innovative Companies (2020, 2023) - Built In Best Places to Work (2023) - Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) - Great Place to Work certified (2020, 2021, 2022, 2023, 2024) - Fast Company Best Workplaces for Innovators (2022) - Built In LGBTQIA+ Advocacy Award (2022) About the Role: Maven Consumer is building its paid acquisition engine from the ground up, and great performance marketing is only as strong as the creative that fuels it. The Creative Strategist serves as the connective tissue between data and production: the person who identifies what’s converting, understands why, and translates those insights into briefs that move metrics. This is a highly cross-functional role sitting at the intersection of performance marketing, brand, and content. You’ll work closely with the Performance Marketing Manager and partner with Maven’s brand team, creators, and external agencies to build a rigorous, always-on creative testing engine. As targeting advantages continue to erode and AI reshapes how creative is produced and distributed, this role becomes increasingly critical—differentiation now comes from strategy and message quality, not asset volume alone. This is a remote role open to candidates based in the United States, with a strong preference for those in San Francisco. As a Creative Strategist, you will: - Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job <li data-section-id="npizw0" data-start="1392" data-en