Director of GTM Narrative

Description

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: - Fortune Change the World (2024) - CNBC Disruptor 50 List (2022, 2023, 2024) - Fortune Best Workplaces for Millennials (2024) - Fortune Best Workplaces in Health Care (2024) - TIME 100 Most Influential Companies (2023) - Fast Company Most Innovative Companies (2020, 2023) - Built In Best Places to Work (2023) - Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) - Great Place to Work certified (2020, 2021, 2022, 2023, 2024) - Fast Company Best Workplaces for Innovators (2022) - Built In LGBTQIA+ Advocacy Award (2022) About the Role We’re looking for a strategic narrative leader to own and evolve Maven’s go-to-market narrative across B2B and D2C. This role will shape how we communicate the value of Maven’s end-to-end women’s and family health platform to employers, health plans, consultants, and to members navigating some of life’s most important healthcare decisions. This is not a traditional product or content marketing role. You will define the core company-level narrative frameworks that anchor our go-to-market efforts, ensuring that narrative is expressed consistently across key touchpoints, including corporate pitch decks, landing pages, and campaign materials. Your job is to ensure one coherent company-level narrative across enterprise sales, enrollment marketing, and new product launches, as well as support brand campaigns and major company moments with the rest of the brand and communications team. The right candidate understands how to bridge audiences and tell compelling stories grounded in data. You can articulate financial impact and outcomes to executive buyers while also communicating trust, empathy, and clarity to members. You know how to translate clinical rigor and complex care models into language that resonates with both enterprise decision-makers and everyday members. You will report to the Chief Brand and Communications Officer and partner closely with Product Marketing, Growth, Brand, Clinical, and Product teams to ensure clarity, consistency, and conviction in how Maven communicates our impact. As a Director of GTM Narrative at Maven, you will: - Define and evolve Maven’