Sr. Director of Social Media (EMEA)

Description

Our Mission As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more. Our Values Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down. Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today. Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate. Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same. Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us. Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters. Match Group is looking for a Senior Director of Social Media to lead and evolve Tinder’s social and integrated marketing strategy across the region. This is a high-impact role sitting at the center of the paid, owned, and earned media ecosystem, with the opportunity to shape how one of the world’s most recognizable brands shows up culturally and connects with audiences. As a key strategic leader, you’ll act as the primary liaison to US global leadership, ensuring strong alignment while also bringing a distinctly regional lens to execution and innovation. This role is be based in Dublin and offers the chance to work across a diverse, high-performing international team. Reporting to the VP of Marketing, EMEA, you’ll partner closely with Country Heads across the UK, Germany, France, Spain, and Italy, as well as regional leaders in Paid Media and Brand Partnerships. Together, you’ll drive cohesive, insight-led campaigns that elevate Tinder’s voice and impact across markets. Responsibilities: Lead and define Tinder’s editorial, creative, and influencer strategy across EMEA, building a cohesive social brand that balances regional consistency with local cultural nuance Drive a strong focus on owned and earned media, shaping how Tinder shows up organically across platforms and markets Act as the primary regional point of contact for key platform partners (e.g., TikTok, Meta, Google) on editorial and content strategy Break down silos and scale best practices across markets—improving efficiency, consistency, and overall impact Ensure all campaigns, activations, and cultural moments are “social by design,” embedded within a comprehensive influencer and talent strategy (spanning music, fashion, sports, and entertainment) Unlock cross-market opportunities by scaling successful initiatives across multiple territories Position social media at the intersection of Marketing and Communications, driving cultural relevance—especially with Gen Z audiences—and ensuring Tinder is part of key conversations and trends Provide strategic leadership within a matrix organization, setting standards of excellence and guiding regional Marketing and Integrated Marcomms teams Lead innovation and experimentation across social media and integrated marketing, including new formats, platform strategies, and product-led initiatives Redefine and optimize cross-functional ways of working, including collaboration with teams such as Legal Partner closely with Integrated Marcomms leads in each count