Matchgroup

Our Mission: Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™ Our Values Take the Lead We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down. Move Fast We have a bias for action and urgency. Something that could be done tomorrow would be better if done today. Better Together We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate. Real Talk We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same. Safety First We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us. Spark Fun We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters. As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more. As Brand Marketing Manager on the Global Brand team you will support Tinder’s brand marketing efforts to break into and fuel culture in the US. This role will be both creative and executional: helping to spot and identify key cultural moments and conversations for Tinder to explore, while also helping the team with day-to-day responsibilities to drive campaigns forward. The right candidate is a Gen Z expert who is on the pulse of US culture and trends. This role will operate out of our LA office in a hybrid work environment which will require in office presence 3x a week. In this role you will: Develop, implement, and execute the marketing strategy to position Tinder in the US Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics, connect KPIs to business impact, and optimize budget and channel mix in-flight Work cross-functionally and establish relationships with PR, Business Development, Social Media, Media, Partnerships, and Product to strengthen ideas and creativity and build well-rounded and effective campaigns; proactively manage cross-functional dependencies and serve as the primary marketing lead for assigned initiatives, balancing input from Brand, Media, PMM, Comms, and Legal Plan and implement innovative ideas to promote Tinder’s brand and achieve campaign metrics Support in leading creative agency relationships, providing structured creative direction — leading with conceptual and strategic alignment before execution detail; align the overall communication strategy with key partners Be fully knowledgeable on the Gen Z audience, pop culture and stay current on the cultural calendar within the US Set, communicate, and maintain timelines, budgets, and priorities on every project; own project plans end-to-end and proactively manage up on milestones, roadblocks, and leadership decision points — proactively keeping sta