Product Marketing Lead, Growth

Description

Our Mission As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more. Our Values Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down. Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today. Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate. Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same. Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us. Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters. We’re looking for a Growth Product Marketing Lead to join the Tinder team. Dating apps continue to be a connector for people who may not have otherwise met. You’ll be joining Tinder as it steers the evolution of the category to deliver on the needs of daters today, especially those who are newer or returning to dating. As the Growth Product Marketing Lead, you’ll be at the center of how we engage consumers at scale, designing and driving forward product marketing strategy and execution across both in-app and out-of-app owned channels. This role will be critical in driving measurable results and setting up frameworks that help move curious daters through their respective journeys. This is a highly cross-functional role across the entire org. If you’re excited about working on an app with global brand resonance and you find yourself splitting your time between flexing both your creative and analytical sides, this role could be for you. Location: This is a hybrid role and requires in-office collaboration three days per week. This position is located in Los Angeles, CA, San Francisco, CA or New York, NY. In this role you will: FEATURE GTM Own the go-to-market strategy for new product features, develop feature positioning, messaging, and branding that will resonate with our audiences and differentiate our offerings in the market. Collaborate across global teams to crystallize learning plans, translate strategies into marketing, and drive/measure impact. Help define user needs and prioritize/deliver features that solve for them. GROWTH STRATEGY Own organic growth strategies for Tinder globally, standing up channels and optimizing across the user journey and branded product touch points. Recommend and form A/B tests and other experimental campaigns to refine ASO, CRM, LLM, app funnel tactics and improve return on investment. Establish KPIs for all programs, create results forecasts, track performance, and maintain project documentation. APP STORE OPTIMIZATION Develop and execute a robust ASO strategy alongside our agency partners to improve app visibility and conversion rates in the app stores in key markets. Bridge the gap between ASO strategy, in-app CRM, and our product roadmap by working across PMM, International and Localization teams to create mass-market relevance. Own storytelling and discovery on App & Play Stores to drive accurate, timely feature awareness and improve Tinder’s share of voice. GROWTH EXPANSION Propose and develop new lifecycle CRM tactic