Director Integrated MarComms

Description

Our Mission As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more. Our Values Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down. Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today. Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate. Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same. Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us. Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters. Tinder brings people together. With tens of millions of users across 190+ countries, Tinder continues to shape how young adults meet, connect, and build relationships around the world. As culture, media consumption, and social behavior continue to evolve, so does the way we build brand relevance. Tinder is entering a new chapter across EMEA bringing Marketing, Communications, Social, Creator, and Partnership storytelling together into one integrated, social-first MarComms ecosystem. This is a unique opportunity to help shape how one of the world’s most culturally recognized brands shows up across media, creators, communities, entertainment, and culture. The Role As Director of Integrated MarComms, you'll help put Tinder at the heart of Gen Z culture in the UK. This isn't a traditional PR role. It's a culture-first, social-first mission: shaping narratives that hit different on TikTok, in podcasts, through creators, partnerships, and in the niche corners of the internet where real culture actually lives. The ideal candidate understands how cultural relevance is built in today’s landscape: through creators, communities, entertainment, short-form video, podcasts, influencers, partnerships, and social conversation not simply through traditional press cycles. You will help architect integrated storytelling strategies that drive cultural relevance, social engagement, brand perception, and ultimately business growth. This role will work closely with Regional Marketing, Social Media, Brand Partnerships, Product Marketing, Trust & Safety, and Global Communications teams. This role reports directly to the Sr Director Marketing UK & Nordics, Tinder and will work closely with her on the overall regional marketing and brand strategy. The role is based in London. This is a hybrid role, with the expectation to be in the office 3 days per week. What You’ll Do Build Social-First MarComms Strategies Lead integrated communications strategies that start in social, not end there. Shape Tinder narratives for how Gen Z consumes content today: short-form video, creators, podcasts, niche communities and emerging platforms. Partner closely with Marketing, Social and Brand Partnerships to ensure cohesion across paid, owned and earned channels. Ensure narratives are optimized for Gen Z audiences across creators, influencers, podcasts, entertainment, niche communities, and emerging platforms. Drive Cultural Relevance Shape and amplify culturally resonant narratives at a country level,