Description
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job What You’ll Be Doing: - Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus - Monitoring and optimizing account structure, bidding models, and audience segmentation - Driving incremental growth through performance-focused campaign strategy and rapid experimentation - Collaborating with analytics, creative and social teams to boost paid acquisition - Generating insights from performance data and proactively identifying areas of opportunity - Staying up to date with industry trends, platform updates, and evolving privacy regulations - Producing regular performance reports and contributing to strategic discussions Must have: - 5+ years of performance marketing experience in app user acquisition, preferably in high-growth environments - Expert-level experience managing Meta Ads (Facebook/Instagram) campaigns at scale, ideally with additional experience in TikTok Ads or Snapchat - Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV - Strong analytical skills, including advanced Excel or Google Sheets capabilities - Solid understanding of app attribution and proficiency using MMP tools - Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data - Strong communication and project management skills, with the ability to work cross-functionally - Upper-intermediate or advanced proficiency in English - Ability to conduct market research and competitors analysis Nice to have: - Experience with Google Ads and video networks - Experience in web2app user acquisition - Experience in Health Tech, FinTech, or other regulated industries - Experience with automation tools and scripts for campaign management - Familiarity with GDPR, CCPA etc. Salary from What You’ll Be Doing: - Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus - Monitoring and optimizing account structure, bidding models, and audience segmentation - Driving incremental growth through performance-focused campaign strategy and rapid experimentation - Collaborating with analytics, creative and social teams to boost paid acquisition - Generating insights from performanc