Flo Health

Director, Head of Global PR & Communications at Flo Health. Femtech Insider network role. Industry tags: Android, Application Software, Apps, Artificial Intelligence (AI), Community and Lifestyle, Data & Analytics, Design, Femtech, Fertility, Health, Health & Fitness, Health Care. Skills: Corporate Communications, Storytelling, Media Relations, Crisis Communications, Team Leadership, Budget Process, Data Analysis, Stakeholder Engagement. Locations: London, UK. Work mode: on site.

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job Flo is looking for a Director, Head of Global PR & Communications to shape how the world understands our company, mission, and impact. You will lead Flo’s global external communications strategy across corporate, consumer, product, scientific, and executive communications. You will build influential narratives that strengthen Flo’s position as a category-defining women’s health company, deepen trust in our brand, and raise the visibility of women’s health. This is both a strategic and hands-on role. You will advise senior executives on complex issues while building media relationships, developing stories, preparing spokespeople, and leading responses when the stakes are high. The ideal candidate will bring the judgment and credibility required to communicate responsibly at the intersection of healthcare, technology, privacy, science, culture, and public policy. What you’ll do Lead Flo’s communications strategy - Develop a global PR and external communications strategy aligned with Flo’s brand, product, commercial, and company priorities. - Create a differentiated corporate narrative that positions Flo as a leader in women’s health, consumer technology, and medically credible digital health. - Lead communications across corporate reputation, product launches, scientific research, partnerships, executive visibility, and thought leadership. - Identify the conversations Flo should lead and establish clear objectives and measures of success. Build reputation through powerful storytelling - Strengthen trust in Flo among consumers, healthcare professionals, media, partners, policymakers, and other influential stakeholders. - Build relationships with leading journalists and opinion leaders across health, technology, business, science, and consumer media. - Develop a consistent pipeline of proactive stories that extends beyond company announcements and product launches. - Translate clinical research, product innovation, and proprietary insights into compelling, accessible stories without compromising medical credibility. - Partner with Medical Affairs, Science and Research, Privacy, Security, Legal, Product, and Public Policy to communicate complex and sensitive topics accurately. - Act as a senior company spokesperson and prepare executives and subject-matter experts for media engagements. Advise leaders and protect Flo’s reputation - Serve as a trusted communications adviser to the CEO, CMO, executive leadership team, and other senior stakeholders. - Build distinctive thought leadership platforms for Flo’s executives, doctors, scientists, and researchers. - Lead issues management and crisis communications, including scenario planning, escalation protocols, response strategies, and spokesperson preparation. - Anticipate reputational risks across reproductive health, medical claims, data privacy, AI, and public policy. - Provide clear, composed counsel under pressure, balancing transparency, empathy, legal considerations, medical accuracy, and the needs of Flo’s community. Lead the function - Build, lead, and develop a high-performing global communications team. - Manage PR agencies and specialist partners across priority markets. - Own the communications budget and allocate resources against the highest-impact priorities. - Establish strong global processes while allowing for local cultural and media nuance. - Partner with the People team to ensure consistency across external and employee communications. What you’ll bring - Significant progressive experience in public relations and corporate communications within a high-profile, consumer-facing organization. - A track record of leading global communications strategies that strengthen reputation and support business growth. - Experience in digital health, healthcare, consumer technology, or another complex and highly regulated sector. - Deep expertise in corporate reputation, consumer PR, executive communications, media relations, issues management, and crisis communications. - Strong relationships with relevant global media, or a demonstrated ability to build them. - Experience translating technical, medical, scientific, or data-led subjects into clear and compelling narratives. - Sound judgment when navigating sensitive issues, incomplete information, and public scrutiny. - Experience advising CEOs and senior executives, with the confidence to offer constructive challenge. - Strong people leadership and experience managing teams, agencies, budgets, and international programs. - Exceptional written and verbal communication skills. - A data-informed approach to communications planning and evaluation. - The ability to move between long-term strategy and hands-on delivery in a fast-moving environment. What will make you successful at Flo You are an ambitious storyteller who understands that trust is earned through substance, consistency, and action. You combine high standards with pragmatism, remain calm under pressure, and build strong relationships across disciplines and geographies. You are curious about science, technology, culture, and the lived experiences of Flo’s community, and you care deeply about improving women’s health. How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Creative Director at Flo Health. Femtech Insider network role. Industry tags: Android, Application Software, Apps, Artificial Intelligence (AI), Community and Lifestyle, Data & Analytics, Design, Femtech, Fertility, Health, Health & Fitness, Health Care. Skills: Creative Strategies, Team Leadership, Production Management, Data Analysis, Innovation. Locations: London, UK. Work mode: on site.

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job What You’ll Be Doing: - Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus - Monitoring and optimizing account structure, bidding models, and audience segmentation - Driving incremental growth through performance-focused campaign strategy and rapid experimentation - Collaborating with analytics, creative and social teams to boost paid acquisition - Generating insights from performance data and proactively identifying areas of opportunity - Staying up to date with industry trends, platform updates, and evolving privacy regulations - Producing regular performance reports and contributing to strategic discussions Must have: - 5+ years of performance marketing experience in app user acquisition, preferably in high-growth environments - Expert-level experience managing Meta Ads (Facebook/Instagram) campaigns at scale, ideally with additional experience in TikTok Ads or Snapchat - Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV - Strong analytical skills, including advanced Excel or Google Sheets capabilities - Solid understanding of app attribution and proficiency using MMP tools - Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data - Strong communication and project management skills, with the ability to work cross-functionally - Upper-intermediate or advanced proficiency in English - Ability to conduct market research and competitors analysis Nice to have: - Experience with Google Ads and video networks - Experience in web2app user acquisition - Experience in Health Tech, FinTech, or other regulated industries - Experience with automation tools and scripts for campaign management - Familiarity with GDPR, CCPA etc. Salary range between €4500-€6000 gross per month LI-DL1 How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re looking for a Creative leader who can turn creativity into a growth engine. You’ll own creative strategy end to end - from brand and big ideas to performance, production and AI - and lead a 20-person creative team to deliver work that moves both culture and business metrics. You’ll unlock new audiences, build a faster and smarter production engine, and bring creative closer to the heart of growth decisions. If you believe creativity should be bold, measurable and built for impact - this role is for you. What you will own - Creative strategy end to end: the brand platform and the thousands of assets that run against it, from CTV and upper-funnel video through paid social, search, web funnels, app store and lifecycle. - Business outcomes. CPA, subscription rate and payback are partly creative variables. You carry them alongside acquisition, you sit where budget is set, and you present the creative case to the executive team and the board. - Unlock new audiences. Build the repeatable route in: insight, territory, batch production, structured testing on ring-fenced budget, then scale. - The production engine, around 20 people across creative strategy, motion, design, UGC and production ops. Faster cycles, sharper briefs, and a written rule for what gets hand-crafted, templated or generated. Cost per asset and cycle time are KPIs. - AI in production. Generative tools are already live here and some of our strongest performers are AI-made. Push much further, and decide where human craft stays non-negotiable. - The measurement system itself. Creative performance sits in disconnected per-platform dashboards today, so a single comparable view of every asset is an early priority. Experience and skills - You have led creative in customer facing tech where performance marketing is the main growth engine, and you can hold your own on incrementality, pROAS and LTV/CAC. - You can state what your creative was worth to your last business, and show the evidence. - You are equally credible on brand, and can write a positioning that survives contact with a media plan. - You are AI-first in practice, not in theory: shipped work, opinions on tooling, and the quality and disclosure calls made yourself. - You are comfortable pushing the boundaries, failing at times and being innovative. - You build teams people stay on, set the bar high and focus on coaching for strong outcomes. LI-Hybrid How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We are seeking a HIPAA Security Engineer to join our team in London, UK . While this posting is open to candidates currently based in the United States, this position requires full-time relocation to London . We offer comprehensive visa sponsorship and a full relocation support package to ensure a smooth transition for the selected candidate. As a key member of Flo’s Security Architecture team, you will lead the design and operation of our US Healthcare security controls. You'll work directly with Product and Engineering teams to translate HIPAA and SOC 2 requirements into technical security controls across Flo's AWS multi-account environment - including EKS, Lambda, RDS, S3, VPC networking, IAM, and KMS. You'll own the roadmap for HIPAA compliance and SOC 2 Type II certification, working closely with external auditors and professional services partners, and partnering with Engineering and Legal to build a secure, compliant platform for millions of users. Your Experience Must have: - 7+ years in security, compliance, or risk management (3+ in a leadership capacity), with a Bachelor's degree in a related field or equivalent experience. - Deep expertise in SOC 2 and HIPAA frameworks within the AWS environment. - Familiarity with PHI handling, GRC and compliance automation platforms, and exposure to enterprise architecture frameworks such as TOGAF. - Strong ability to manage multiple concurrent audit and certification workstreams. - Excellent written and verbal communication, with the ability to translate complex compliance requirements into clear actions for engineering and business teams. Nice to have: - CISA, CISM, or CISSP certifications - Experience with NIST 800-53, Cloud Security Alliance (CSA), and Center for Internet Security (CIS) frameworks - Experience in healthcare or another regulated industry; HITRUST experience a plus - Experience building compliance roadmaps in early-stage startups - Exposure to containerization (Docker/Kubernetes), serverless, and big data platforms - Exposure to DevSecOps and sprint-based Agile development - Vendor management experience What you'll be doing You'll be responsible for: - Compliance Leadership: Lead annual SOC 2 and HIPAA certifications, managing interfaces with external auditors and professional services. - Technical Control Design: Partner with Engineering to harden AWS workloads (EKS, EC2, data pipelines, and more) to meet HIPAA and SOC 2 controls; perform technical security design reviews and architectural risk assessments for services handling PHI. - Policy & Risk: Define and maintain security policies and standards; embed risk assessment activities within engineering processes, and evolve Flo's security risk management framework. - Vendor Risk Management: Support vendor risk activities including contract reviews and security posture assessments. - Operational Excellence: Partner with control owners to automate evidence gathering and ensure controls reduce friction rather than creating it. - Stakeholder Management: Serve as the primary Security POC for US regulators and partners; support the wider Security team with ISO 27001/27701 alignment; report risk status to security leadership. - Tooling: Manage and integrate GRC and compliance automation platforms to streamline monitoring and reporting. LI-AJ1 #LI-Hybrid How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re looking for a Creative Producer (Creative Strategist) focused on UGC production for TikTok, Meta, and Snapchat within the Social Growth team. This role sits at the core of our content engine, responsible for producing and scaling high-performing video assets across organic and paid UA. This is a production-first role. You will own the full creative cycle end to end: from hypotheses and scripting to testing, iteration, and scaling. Working closely with partnership managers, editors, and UA, you’ll ensure a constant flow of assets that drive installs. This role goes beyond paid: you'll also partner closely with the brand team, actively contributing ideas and creative concepts for upcoming brand campaigns. Your focus is turning insights into high-volume production, rigorously testing creatives, and scaling winning concepts through structured iteration. You'll be responsible for: - Developing and prioritising creative concepts based on performance signals and market insights - Translating insights into scripts and creative briefs - Partnering with UA to test creatives and evaluate performance - Identifying winning concepts and scaling them through structured iteration - Collaborating with the brand team on ideation for brand campaign launches - Continuously improving creative output based on results and platform dynamics Your experience Must-have: - 2+ years in UGC production or performance creative - Strong experience with TikTo, Meta, and short-form video production - Solid understanding of creative testing and iteration at scale - Experience working with creators, influencers, or UGC pipelines - Ability to produce high volumes of content without compromising quality - Ability to translate insights into scripts and clear creative briefs - High ownership mindset with ability to operate at speed and scale output - Fluent English with proven experience creating content for US audiences - Experience working collaboratively with motion designers and video editors What success looks like - Consistent pipeline of high-quality UGC video assets delivered at speed and volume - Clear system for testing and iterating creatives, with fast turnaround cycles - Regular identification and scaling of winning concepts across TikTok, Meta, and Snapchat - Increased contribution of UGC creatives to paid UA performance - Measurable improvements in key metrics such as CPI and ROAS driven by creative output This is a full-time freelance contract, open to candidates based in Poland. Please note that, as this is a freelance engagement, the employee benefits listed below do not apply. The contract offers a monthly rate starting from €4,200, depending on experience. LI-Remote How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re hiring a Data Science Lead in London to build and lead our Predictive Growth Optimisation team – pioneering ML models that power our user acquisition strategy, predict lifetime value, and optimise our $25M+ annual marketing spend across channels. This role owns the strategy, development, and continuous improvement of Flo’s pLTV system - a mission-critical model reused across UA, AdTech, personalisation, and financial forecasting. That is the core of the role. Alongside it, you'll stand up a Marketing Mix Modeling (MMM) capability to measure cross-channel effectiveness and inform budget allocation, and develop the algorithms to drive real-time UA campaign management. You'll lead a team building production systems that directly impact our growth trajectory, staying as hands-on as you choose. What you’ll do - Lead & develop a team of 6+ ML and Backend engineers - hiring, mentoring, and setting technical direction - Own pLTV strategy - architect and evolve our core predictive lifetime value models that inform millions in UA decisions - Stand up MMM - build our Marketing Mix Modeling capability: adstock and saturation modelling, channel contribution, and budget allocation, calibrated against our incrementality experiments - Power real-time campaign management - develop the algorithms that optimise our UA campaigns across channels in real time - Build production ML systems - from real-time prediction services handling millions of daily predictions to MMM models - Drive cross-functional impact - partner with Growth, Product, and Finance to translate business problems into ML solutions - Shape technical architecture - guide MLOps infrastructure, monitoring, and rapid iteration cycles - Stay as hands-on as you choose - modeling, architecture decisions, technical problem-solving; your call how deep you go. What you bring Technical Leadership - 7+ years applied ML experience building and deploying models in production - 4+ years managing technical teams (ML engineers, data scientists, or similar) - Expert knowledge of ML fundamentals: supervised/unsupervised learning, time series; strong grounding in causal inference - Experience with modern ML frameworks (TensorFlow, scikit-learn, CatBoost) Growth & Product Experience - Experience with growth analytics, attribution modeling, or marketing effectiveness - Understanding of user acquisition funnels and retention optimization - Comfortable translating business requirements into technical roadmaps - Strong communication skills - can explain complex models to executive stakeholders Production ML Systems - Experience deploying ML models at scale - Knowledge of MLOps practices: model versioning, monitoring, automated retraining - Understanding of data engineering fundamentals and cloud platforms Nice to have - Hands-on experience building Marketing Mix Models end to end, Bayesian or regression based - Background in consumer tech, mobile apps, or health tech - Knowledge of privacy-preserving ML techniques and A/B testing methodology How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job COPY DESCRIPTION HERE PLEASE Starting salary from XXXX EUR based on experience LI-Hybrid How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job - Plan, execute, and scale web user acquisition campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and Snapchat — building a scalable UA engine - Own your strategy and KPIs end-to-end: we provide the resources and the "why," you define the "how." No hand-holding, no micro-management — just results - Monitor and optimize account structure, bidding models, and audience segmentation across platforms - Lead creative testing frameworks — build and manage scalable systems for testing high volumes of creatives, identify what wins and why, and replicate success at scale - Drive incremental growth through performance-focused strategy and rapid experimentation - Own dynamic budget allocation to maximize ROAS - Use AI tools and automation to streamline reporting, creative testing analysis, campaign optimization, and other recurring UA workflows - Collaborate closely with analytics, creative, MarTech, and growth teams — guide creative focus, forecast asset delivery, and write clear technical requirements - Dig into LTV, monetization, and web funnels; when a number moves, you're the first to ask why - Generate insights from performance data, proactively surface opportunities, and produce regular performance reports and strategic recommendations - Stay current on industry trends, platform updates, evolving privacy regulations, and emerging AI capabilities relevant to performance marketing Must Have - 5+ years of performance marketing experience in user acquisition, ideally in high-growth environments - Expert-level experience managing campaigns across Meta Ads and/or Google Ads (incl. DemGen/YT) at scale, with hands-on experience in TikTok Ads and/or Snapchat Ads - Proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV - Solid understanding of web attribution principles and experience with tracking/analytics platforms - Proficiency in BI tools (Looker, Tableau, PowerBI, or similar); comfortable pulling and analyzing data via SQL and/or advanced Excel or Google Sheets - Practical experience using AI tools to automate or accelerate marketing workflows — reporting, creative analysis, campaign optimization, or process automation more broadly - Strong communication and project management skills — able to sell ideas and negotiate priorities cross-functionally with stakeholders who don't report to you - Comfortable with ambiguity: when the roadmap shifts or a problem has no clear playbook, you build the solution rather than wait for one - Direct communicator who gives and welcomes honest feedback; willing to challenge a broken process or a wrong call - You care about how UA affects LTV, product retention, and the business bottom line — business owner first, media buyer second - Upper-intermediate or advanced English proficiency - Ability to conduct market research and competitor analysis - Experience in healthtech, wellness, or other strictly regulated verticals is a strong advantage LI-Remote Salary Range - gross per month (ranges may vary based on skills and experience) €4.800 - €5.800 EUR How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job - Plan, execute, and scale web user acquisition campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and Snapchat — building a scalable UA engine - Own your strategy and KPIs end-to-end: we provide the resources and the "why," you define the "how." No hand-holding, no micro-management — just results - Monitor and optimize account structure, bidding models, and audience segmentation across platforms - Lead creative testing frameworks — build and manage scalable systems for testing high volumes of creatives, identify what wins and why, and replicate success at scale - Drive incremental growth through performance-focused strategy and rapid experimentation - Own dynamic budget allocation to maximize ROAS - Use AI tools and automation to streamline reporting, creative testing analysis, campaign optimization, and other recurring UA workflows - Collaborate closely with analytics, creative, MarTech, and growth teams — guide creative focus, forecast asset delivery, and write clear technical requirements - Dig into LTV, monetization, and web funnels; when a number moves, you're the first to ask why - Generate insights from performance data, proactively surface opportunities, and produce regular performance reports and strategic recommendations - Stay current on industry trends, platform updates, evolving privacy regulations, and emerging AI capabilities relevant to performance marketing Must Have - 5+ years of performance marketing experience in user acquisition, ideally in high-growth environments - Expert-level experience managing campaigns across Meta Ads and/or Google Ads (incl. DemGen/YT) at scale, with hands-on experience in TikTok Ads and/or Snapchat Ads - Proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV - Solid understanding of web attribution principles and experience with tracking/analytics platforms - Proficiency in BI tools (Looker, Tableau, PowerBI, or similar); comfortable pulling and analyzing data via SQL and/or advanced Excel or Google Sheets - Practical experience using AI tools to automate or accelerate marketing workflows — reporting, creative analysis, campaign optimization, or process automation more broadly - Strong communication and project management skills — able to sell ideas and negotiate priorities cross-functionally with stakeholders who don't report to you - Comfortable with ambiguity: when the roadmap shifts or a problem has no clear playbook, you build the solution rather than wait for one - Direct communicator who gives and welcomes honest feedback; willing to challenge a broken process or a wrong call - You care about how UA affects LTV, product retention, and the business bottom line — business owner first, media buyer second - Upper-intermediate or advanced English proficiency - Ability to conduct market research and competitor analysis - Experience in healthtech, wellness, or other strictly regulated verticals is a strong advantage LI-Remote Salary Range - gross per month (ranges may vary based on skills and experience) €4.800 - €5.800 EUR How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job As a Motion /Video Designer at Flo, you create compelling animated content that brings ideas to life, edit thumbstopping UGC videos, strengthen brand storytelling, and contribute to impactful marketing initiatives. Your work supports a variety of channels across paid UA, helping to communicate key messages through high-quality motion design that aligns with Flo’s visual identity and purpose. Responsibilities/tasks - Boost motion design capacity by swiftly creating and animating graphics and editing videos in response to campaign demand spikes. - Collaborate with the UA team to deliver high-quality motion assets aligned with fast-changing priorities. - Adapt existing designs and produce rapid iterations for spontaneous creative requests. - Address localization needs to tailor motion graphics and videos for different global markets. - Produce static ads & thumbnails where required - Experiment with generative AI tools to explore new video concepts and improve workflow efficiency. - Maintain consistency with brand guidelines across all visual content. - Deliver visually compelling work that effectively communicates app features and user benefits. - Animation concept development, leveraging brand's characters, app UI, typography, illustration and look & feel, to deliver fresh new video and animation ideas. - Storyboarding concepts on Figma, demonstrating proficient use of colour, illustration, Typography and app UI elements - Communicating with stakeholders and team members to meet deadlines successfully Key results/objectives - Deliver high-quality motion graphics and videos that meet deadlines and support UA our goals. - Improve campaign engagement and performance through effective motion storytelling. - Integrate innovation in tools and workflows, including AI applications, to elevate creative output. Qualifications Basic Qualifications: - 3+ years of experience in motion design with a strong portfolio showcasing animation skills and editing techniques. - Proficiency in Adobe After Effects and other motion design software. - Proficiency in Adobe CC. - Proficiency in Figma or similar software. - Strong understanding of animation principles and visual effects. - A strong eye for detail, with an understanding of brand guidelines and the ability to maintain consistency across motion graphics. - Ability to collaborate effectively with cross-functional teams including copywriters, designers, and marketers. - Understanding of basic performance marketing concepts (e.g., CTR, conversion rates). - Ability to manage multiple design projects and meet deadlines in a fast-paced environment. - Excellent communication skills for clear and effective collaboration. - Genuine curiosity and enthusiasm for experimenting with AI tools, including generative AI video platforms, to push creative boundaries and elevate video storytelling. Preferred Qualifications: - Experience in the tech or digital marketing industry. - Experience creating static ads to compliment motion & video skills - Experience in the femtech, health, and wellbeing sector. - Familiarity with Cinema 4D or 3D motion design (a plus). - Basic understanding of user acquisition (UA) and CRM creatives Salary from 3400-3600 EUR LI-Remote How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job The Velocity team exists to eliminate friction. We treat our internal developers as our customers. You will: - Abstract Complexity: Build intuitive tooling that enables self-service allowing devs to focus on product logic. - Standardize Excellence: Bake best-practices, security, observability, and scalability into the core stack so they aren't afterthoughts. What You Will Do - Developer Experience: Build self-service tools that give product teams autonomy without sacrificing system stability. - Platform Engineering: Architect and evolve our core stack (AWS, EKS, Terraform). - Systems Resilience: Lead reliability initiatives, including business continuity planning and a sustainable on-call rotation. - High-Scale Privacy: Support the infrastructure for industry-leading privacy features, such as our TIME-recognized "Anonymous Mode." - Observability: Implement best-in-class monitoring (metrics, logs, tracing) to ensure issues are identified and mitigated before they impact the user. What You Bring - Experience: 6+ years in Infrastructure, DevEx, SRE, or DevOps roles supporting high-traffic, distributed environments. - Cloud Native Mastery: Deep expertise in AWS and Kubernetes (K8s) is essential. - Automation Mindset: Proficient in Infrastructure as Code (Terraform) - Technical Breadth: Ability to script and build tools in multiple languages (Python, Go, Scala, or Bash). - Communication: A "doc-first" mentality and the ability to collaborate across distributed product teams. Bonus Points - Background in hardening infrastructure for high-compliance or security-sensitive environments. - Experience scaling consumer tech platforms with millions of concurrent users. - Professional Accreditation such as AWS Professional Architect, CKAD or KCSA. Why Join Flo? - High Impact: Flo is re-writing women’s health. - Autonomy: We hire experts and empower you to deliver. - Cutting-Edge Stack: Work with modern tools like Sentry, EKS, and Terraform in a fast-paced, "fail-forward" environment at a huge scale. How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job Flo's growth has been rapid and intentional. From a few hundred employees to a global team of 500+, we've scaled by building high-performing, empowered teams. As we continue to evolve, we're hiring a strategic, commercially sharp, and hands-on HR Business Partner to partner across our business functions. You will work directly with senior leadership, helping shape capability, structure, and performance so that teams can move faster, prioritise smarter, and scale sustainably. This role is not about policy administration, it's about driving organisational performance. How we think about HRBP at Flo Our HRBPs are business partners first, functional specialists second. We operate as a tight, high-performing team and consider ourselves interchangeable and function-agnostic. You will be embedded in a function, but your remit is to solve business problems, not to stay confined to one area. We also move where the business needs us most. That means: - Deeply understanding business strategy, not just People processes - Being able to step into different departments if priorities shift - Sharing knowledge across the HRBP team to raise collective impact - Thinking enterprise-wide, not in silos We expect our HRBPs to operate at company level, even when embedded in a function. Your Experience Must have: - Strong HR Business Partnering experience in fast-paced environments - Experience partnering with large, complex teams (100+ headcount) - Background in consumer technology businesses (ideally app-based) - Proven ability to connect People strategy to business delivery outcomes - Demonstrated experience in: Organisational design, Compensation and total reward strategy, Performance and talent management, Career progression frameworks, Employee relations across jurisdictions (EU & UK), DEI initiatives - Strong commercial acumen and ability to challenge senior stakeholders - Experience operating credibly at Exec and senior leadership levelStrong change management and project delivery skillsAdvanced use of HR analytics to inform strategic decisions Nice to have: - Experience in scaling tech companies (Series B+) - Experience in globally distributed, multicultural environments - Exposure to high-growth, product-driven organisations What you'll be doing You'll be responsible for: Strategic Partnership with Leadership - Partner closely with C-level and senior leadership on structure, capability and succession - Translate business strategy into workforce plans and talent priorities - Challenge leadership thinking using data, insight, and strong business acumen - Contribute meaningfully to strategic discussions, not just People topics Organisational Effectiveness & Speed - Design and evolve org structures that improve clarity, ownership, and delivery velocity - Identify capability gaps that slow execution and build targeted interventions - Strengthen performance management and accountability standards - Support headcount planning and budget forecasting with Talent Acquisition and Finance Hands-On Execution Excellence - Lead compensation, promotions and salary review processes - Manage all Employee Relations cases across jurisdictions - Drive performance improvement and succession planning - Implement career development frameworks - Ensure People initiatives are delivered on time and with measurable outcome Leadership & Capability Acceleration - Coach Product leaders and managers to raise performance standards - Develop frameworks to improve feedback culture and decision-making quality - Drive management upskilling using practical tools and applied learning - Strengthen leadership bench strength across Product Data-Driven Impact - Use engagement, performance, retention and productivity data to shape decisions - Measure effectiveness and ROI of People initiatives - Present insights in clear, executive-ready formats - Drive evidence-based intervention You'll be measured on - Business organisation delivery enablement and capability growth - Effective execution of people calendar initiativesImprovements in engagement and retentionIncreased manager capability and leadership maturity - High-quality, timely execution of People initiatives - Strong feedback from leadership stakeholders - Proactive, compliant management of ER matters Salary Range - gross per month (ranges may vary based on skills and experience) €4.700 - €5.600 EUR How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

Freelancer - Creative Producer at Flo Health. Femtech Insider network role. Industry tags: Android, Application Software, Apps, Artificial Intelligence (AI), Community and Lifestyle, Data & Analytics, Design, Femtech, Fertility, Health, Health & Fitness, Health Care. Skills: Creative Strategies, Media Production, TikTok, Content Creation, Scripting, Creative Brief, Collaboration, Performance Analysis. Locations: Poland. Work mode: on site.

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job The Velocity team exists to eliminate friction. We treat our internal developers as our customers. You will: - Abstract Complexity: Build intuitive tooling that enables self-service allowing devs to focus on product logic. - Standardize Excellence: Bake best-practices, security, observability, and scalability into the core stack so they aren't afterthoughts. What You Will Do - Developer Experience: Build self-service tools that give product teams autonomy without sacrificing system stability. - Platform Engineering: Architect and evolve our core stack (AWS, EKS, Terraform). - Systems Resilience: Lead reliability initiatives, including business continuity planning and a sustainable on-call rotation. - High-Scale Privacy: Support the infrastructure for industry-leading privacy features, such as our TIME-recognized "Anonymous Mode." - Observability: Implement best-in-class monitoring (metrics, logs, tracing) to ensure issues are identified and mitigated before they impact the user. What You Bring - Experience: 6+ years in Infrastructure, DevEx, SRE, or DevOps roles supporting high-traffic, distributed environments. - Cloud Native Mastery: Deep expertise in AWS and Kubernetes (K8s) is essential. - Automation Mindset: Proficient in Infrastructure as Code (Terraform) - Technical Breadth: Ability to script and build tools in multiple languages (Python, Go, Scala, or Bash). - Communication: A "doc-first" mentality and the ability to collaborate across distributed product teams. Bonus Points - Background in hardening infrastructure for high-compliance or security-sensitive environments. - Experience scaling consumer tech platforms with millions of concurrent users. - Professional Accreditation such as AWS Professional Architect, CKAD or KCSA. Why Join Flo? - High Impact: Flo is re-writing women’s health. - Autonomy: We hire experts and empower you to deliver. - Cutting-Edge Stack: Work with modern tools like Sentry, EKS, and Terraform in a fast-paced, "fail-forward" environment at a huge scale. Salary Range - gross per month (ranges may vary based on skills and experience) €8.000 - €12.000 EUR How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job As a key member of Flo’s Security Architecture team, you will lead the design and operation of our US Healthcare security controls. You will own the roadmap for HIPAA compliance and SOC2 Type II certification , partnering with Engineering and Legal to build a secure, compliant platform for millions of users. Key Responsibilities - Compliance Leadership: Lead annual SOC 2 and HIPAA certifications, managing interfaces with external auditors and professional services. - Policy & Risk: Define and maintain security policies; embed risk assessment activities within engineering processes and vendor management. - Operational Excellence: Partner with control owners to automate evidence gathering and ensure controls reduce friction rather than creating it. - Stakeholder Management: Serve as the primary Security POC for US regulators and partners; support the wider Security team with ISO 27001/27701 alignment. - Tooling: Manage and integrate GRC platforms to streamline compliance monitoring and reporting. Qualifications - Experience: 7+ years in security/compliance (3+ in leadership), with a Bachelor’s degree in a related field. - Core Skills: Deep expertise in SOC 2 and HIPAA frameworks within a Cloud-based SaaS environment. - Technical Knowledge: Familiarity with PHI handling, GRC platforms, and compliance automation. - Soft Skills: Strong ability to translate complex compliance requirements into clear actions for engineering teams. Preferred: CISA/CISSP certifications; experience with NIST, HiTrust, Docker/Kubernetes, and DevSecOps. How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re looking for a Creative Producer (Creative Strategist) focused on UGC production for TikTok, Meta, and Snapchat within the Social Growth team. This role sits at the core of our content engine, responsible for producing and scaling high-performing video assets across organic and paid UA. This is a production-first role. You will own the full creative cycle end to end: from hypotheses and scripting to testing, iteration, and scaling. Working closely with partnership managers, editors, and UA, you’ll ensure a constant flow of assets that drive installs. This role goes beyond paid: you'll also partner closely with the brand team, actively contributing ideas and creative concepts for upcoming brand campaigns. Your focus is turning insights into high-volume production, rigorously testing creatives, and scaling winning concepts through structured iteration. You'll be responsible for: - Developing and prioritising creative concepts based on performance signals and market insights - Translating insights into scripts and creative briefs - Partnering with UA to test creatives and evaluate performance - Identifying winning concepts and scaling them through structured iteration - Collaborating with the brand team on ideation for brand campaign launches - Continuously improving creative output based on results and platform dynamics Your experience Must-have: - 2+ years in UGC production or performance creative - Strong experience with TikTo, Meta, and short-form video production - Solid understanding of creative testing and iteration at scale - Experience working with creators, influencers, or UGC pipelines - Ability to produce high volumes of content without compromising quality - Ability to translate insights into scripts and clear creative briefs - High ownership mindset with ability to operate at speed and scale output - Fluent English with proven experience creating content for US audiences - Experience working collaboratively with motion designers and video editors What success looks like - Consistent pipeline of high-quality UGC video assets delivered at speed and volume - Clear system for testing and iterating creatives, with fast turnaround cycles - Regular identification and scaling of winning concepts across TikTok, Meta, and Snapchat - Increased contribution of UGC creatives to paid UA performance - Measurable improvements in key metrics such as CPI and ROAS driven by creative output This is a full-time freelance contract, open to candidates based in Ukraine. Please note that, as this is a freelance engagement, the employee benefits listed below do not apply. The contract offers a monthly rate starting from €4,200, depending on experience. LI-Remote How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job - Plan, execute, and scale web user acquisition campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and Snapchat — building a scalable UA engine - Own your strategy and KPIs end-to-end: we provide the resources and the "why," you define the "how." No hand-holding, no micro-management — just results - Monitor and optimize account structure, bidding models, and audience segmentation across platforms - Lead creative testing frameworks — build and manage scalable systems for testing high volumes of creatives, identify what wins and why, and replicate success at scale - Drive incremental growth through performance-focused strategy and rapid experimentation - Own dynamic budget allocation to maximize ROAS - Use AI tools and automation to streamline reporting, creative testing analysis, campaign optimization, and other recurring UA workflows - Collaborate closely with analytics, creative, MarTech, and growth teams — guide creative focus, forecast asset delivery, and write clear technical requirements - Dig into LTV, monetization, and web funnels; when a number moves, you're the first to ask why - Generate insights from performance data, proactively surface opportunities, and produce regular performance reports and strategic recommendations - Stay current on industry trends, platform updates, evolving privacy regulations, and emerging AI capabilities relevant to performance marketing Must Have - 5+ years of performance marketing experience in user acquisition, ideally in high-growth environments - Expert-level experience managing campaigns across Meta Ads and/or Google Ads (incl. DemGen/YT) at scale, with hands-on experience in TikTok Ads and/or Snapchat Ads - Proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV - Solid understanding of web attribution principles and experience with tracking/analytics platforms - Proficiency in BI tools (Looker, Tableau, PowerBI, or similar); comfortable pulling and analyzing data via SQL and/or advanced Excel or Google Sheets - Practical experience using AI tools to automate or accelerate marketing workflows — reporting, creative analysis, campaign optimization, or process automation more broadly - Strong communication and project management skills — able to sell ideas and negotiate priorities cross-functionally with stakeholders who don't report to you - Comfortable with ambiguity: when the roadmap shifts or a problem has no clear playbook, you build the solution rather than wait for one - Direct communicator who gives and welcomes honest feedback; willing to challenge a broken process or a wrong call - You care about how UA affects LTV, product retention, and the business bottom line — business owner first, media buyer second - Upper-intermediate or advanced English proficiency - Ability to conduct market research and competitor analysis - Experience in healthtech, wellness, or other strictly regulated verticals is a strong advantage LI-Hybrid Salary Range - gross per month (ranges may vary based on skills and experience) €4.800 - €5.800 EUR How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job As a Motion /Video Designer at Flo, you create compelling animated content that brings ideas to life, edit thumbstopping UGC videos, strengthen brand storytelling, and contribute to impactful marketing initiatives. Your work supports a variety of channels across paid UA, helping to communicate key messages through high-quality motion design that aligns with Flo’s visual identity and purpose. Responsibilities/tasks - Boost motion design capacity by swiftly creating and animating graphics and editing videos in response to campaign demand spikes. - Collaborate with the UA team to deliver high-quality motion assets aligned with fast-changing priorities. - Adapt existing designs and produce rapid iterations for spontaneous creative requests. - Address localization needs to tailor motion graphics and videos for different global markets. - Produce static ads & thumbnails where required - Experiment with generative AI tools to explore new video concepts and improve workflow efficiency. - Maintain consistency with brand guidelines across all visual content. - Deliver visually compelling work that effectively communicates app features and user benefits. - Animation concept development, leveraging brand's characters, app UI, typography, illustration and look & feel, to deliver fresh new video and animation ideas. - Storyboarding concepts on Figma, demonstrating proficient use of colour, illustration, Typography and app UI elements - Communicating with stakeholders and team members to meet deadlines successfully Key results/objectives - Deliver high-quality motion graphics and videos that meet deadlines and support UA our goals. - Improve campaign engagement and performance through effective motion storytelling. - Integrate innovation in tools and workflows, including AI applications, to elevate creative output. Qualifications Basic Qualifications: - 3+ years of experience in motion design with a strong portfolio showcasing animation skills and editing techniques. - Proficiency in Adobe After Effects and other motion design software. - Proficiency in Adobe CC. - Proficiency in Figma or similar software. - Strong understanding of animation principles and visual effects. - A strong eye for detail, with an understanding of brand guidelines and the ability to maintain consistency across motion graphics. - Ability to collaborate effectively with cross-functional teams including copywriters, designers, and marketers. - Understanding of basic performance marketing concepts (e.g., CTR, conversion rates). - Ability to manage multiple design projects and meet deadlines in a fast-paced environment. - Excellent communication skills for clear and effective collaboration. - Genuine curiosity and enthusiasm for experimenting with AI tools, including generative AI video platforms, to push creative boundaries and elevate video storytelling. Preferred Qualifications: - Experience in the tech or digital marketing industry. - Experience creating static ads to compliment motion & video skills - Experience in the femtech, health, and wellbeing sector. - Familiarity with Cinema 4D or 3D motion design (a plus). - Basic understanding of user acquisition (UA) and CRM creatives Salary from 3400-3600 EUR LI-Hybrid How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .