Description
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results. You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life. You'll be responsible for: - Developing strategic creative concepts for paid video campaigns across social platforms - Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities - Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors - Partnering with UA and growth teams to test hypotheses and scale what performs - Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals - Spotting patterns, trends, and cultural moments to inform future campaigns - Guiding the creative process end-to-end, from concept through to execution and analysis Your experience Must-have: - 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager) - A portfolio showing data-driven creative concepts that delivered measurable results - Deep understanding of paid social creative performance and testing methodologies - Strong communication skills — able to translate insights into compelling creative directions - Fluency in English and a natural ability to craft ideas for a global (especially US) audience - Familiarity with creative production workflows, without needing to be hands-on in editing tools - Proficiency with project management tools (Jira, Confluence, Google Workspace) - Curiosity for new formats, cultural trends, and emerging AI creative tools - An obsession with results Nice-to-have: - Familiarity with budgeting and resource allocation for creative projects - Experience working collaboratively with creative partners (writers, motion designers, video editors) Wh