Description
We’re looking for a CRO & Email Growth Manager who treats every page, funnel, flow, and email as a revenue lever, not a design project. Someone who has personally moved conversion rates, AOV, and LTV numbers for DTC brands and can prove it with data. Critically, you must have led email programs at scale, we’re talking millions of active recipients. You’ll own everything that happens after the click: landing pages, product pages, cart and checkout flow, upsell/cross-sell sequences, subscription mechanics, and post-purchase retention loops. You’ll also own the email and SMS program end-to-end — strategy, segmentation, deliverability, automation, and revenue attribution. Your job is to turn the traffic our media buyer acquires into maximum revenue per visitor and maximum lifetime value per customer. If you’ve never owned both of those outcomes end-to-end, this role is above your current level. ABOUT BELLESA BOUTIQUE Bellesa Boutique is the leading sexual wellness and pleasure products brand in America. BEFORE YOU APPLY — READ THIS This role is not for everyone. Do not apply if: ✘ You’ve never personally managed an email program with 1M+ active recipients — we need someone who understands deliverability, inbox placement, and list hygiene at real scale, not someone who’s only worked with small lists ✘ You’ve never personally run A/B or multivariate tests that moved a DTC brand’s conversion rate, AOV, or LTV by a measurable amount ✘ You’ve only worked in agencies running CRO or email audits. ✘ You’ve never built or optimized post-purchase flows (upsells, cross-sells, subscription offers, winback sequences) or email automations that drove measurable revenue ✘ You have fewer than 5 years of combined experience in CRO, email/lifecycle marketing, or e-commerce optimization for DT