Flohealth

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re looking for a Video Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode . This role sits at the intersection of product, content, and growth , ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs. You will translate user needs and product functionality into a cohesive content strategy , and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement. What you will do 1. Own creative strategy for a user segment - Develop and evolve the creative vision and content strategy for Perimenopause Mode - Translate user needs, behaviours, and emotional drivers into content directions - Ensure content supports key product goals: clarity, validation, and action 2. Turn product experience into content - Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities - Collaborate with Product Managers to embed data, insights, and functionality into content 3. Lead content ideation and production - Partner with content creators to: - Develop creative briefs - Write or co-create scripts for video and motion content - Own the end-to-end production process (internal and external teams) - Ensure high quality, consistency, and alignment with brand and product 4. Build personalised content systems - Work with engineers and product teams to: - Define content logic and relevance algorithms - Structure content for personalisation at scale - Plan and deliver content batches aligned with user segments, needs, and lifecycle moments 5. Drive experimentation and optimisation - Use performance data to refine creative strategy and content direction - Continuously iterate based on user feedback and engagement signals Who