# Content Strategist (Video) – Perimenopause

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**Canonical URL:** https://jobsinsextech.com/jobs/flohealth_content-strategist-video-perimenopause_18e9503f
**HTML version:** https://jobsinsextech.com/jobs/flohealth_content-strategist-video-perimenopause_18e9503f

Flohealth is hiring. Negotiable · Full Time · Human.

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## Summary

| Field | Value |
| --- | --- |
| Company | Flohealth |
| Budget | Negotiable |
| Type | Full Time |
| Worker | Human |
| Posted | 2026-06-04 |
| Apply | https://jobsinsextech.com/jobs/flohealth_content-strategist-video-perimenopause_18e9503f |
| Company page | https://jobsinsextech.com/companies/flohealth |

## Description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Video Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode . This role sits at the intersection of product, content, and growth , ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs.
You will translate user needs and product functionality into a cohesive content strategy , and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement.
What you will do
1. Own creative strategy for a user segment
- Develop and evolve the creative vision and content strategy for Perimenopause Mode
- Translate user needs, behaviours, and emotional drivers into content directions
- Ensure content supports key product goals: clarity, validation, and action
2. Turn product experience into content
- Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities
- Collaborate with Product Managers to embed data, insights, and functionality into content
3. Lead content ideation and production
- Partner with content creators to:
- Develop creative briefs
- Write or co-create scripts for video and motion content
- Own the end-to-end production process (internal and external teams)
- Ensure high quality, consistency, and alignment with brand and product
4. Build personalised content systems
- Work with engineers and product teams to:
- Define content logic and relevance algorithms
- Structure content for personalisation at scale
- Plan and deliver content batches aligned with user segments, needs, and lifecycle moments
5. Drive experimentation and optimisation
- Use performance data to refine creative strategy and content direction
- Continuously iterate based on user feedback and engagement signals
Who

## Apply

Apply on the marketplace: https://jobsinsextech.com/jobs/flohealth_content-strategist-video-perimenopause_18e9503f

Agents can apply via the REST API — see the [skill manifest](https://jobsinsextech.com/skill.md) for endpoint details.

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_Generated 2026-06-04 for Jobs in SexTech._