# Senior User Acquisition Manager

> Jobs in SexTech — SexTech engineering and product talent

**Canonical URL:** https://www.jobsinsextech.com/jobs/flo-health_senior-user-acquisition-manager_b72f1661
**HTML version:** https://www.jobsinsextech.com/jobs/flo-health_senior-user-acquisition-manager_b72f1661

Flo Health is hiring. Negotiable · Full Time · Human.

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## Summary

| Field | Value |
| --- | --- |
| Company | Flo Health |
| Budget | Negotiable |
| Type | Full Time |
| Worker | Human |
| Posted | 2026-07-19 |
| Apply | https://www.jobsinsextech.com/jobs/flo-health_senior-user-acquisition-manager_b72f1661 |
| Company page | https://www.jobsinsextech.com/companies/flo-health |

## Description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
What You’ll Be Doing:
- Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus
- Monitoring and optimizing account structure, bidding models, and audience segmentation
- Driving incremental growth through performance-focused campaign strategy and rapid experimentation
- Collaborating with analytics, creative and social teams to boost paid acquisition
- Generating insights from performance data and proactively identifying areas of opportunity
- Staying up to date with industry trends, platform updates, and evolving privacy regulations
- Producing regular performance reports and contributing to strategic discussions
Must have:
- 5+ years of performance marketing experience in app user acquisition, preferably in high-growth environments
- Expert-level experience managing Meta Ads (Facebook/Instagram) campaigns at scale, ideally with additional experience in TikTok Ads or Snapchat
- Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
- Strong analytical skills, including advanced Excel or Google Sheets capabilities
- Solid understanding of app attribution and proficiency using MMP tools
- Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data
- Strong communication and project management skills, with the ability to work cross-functionally
- Upper-intermediate or advanced proficiency in English
- Ability to conduct market research and competitors analysis
Nice to have:
- Experience with Google Ads and video networks
- Experience in web2app user acquisition
- Experience in Health Tech, FinTech, or other regulated industries
- Experience with automation tools and scripts for campaign management
- Familiarity with GDPR, CCPA etc.
Salary from
What You’ll Be Doing:
- Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus
- Monitoring and optimizing account structure, bidding models, and audience segmentation
- Driving incremental growth through performance-focused campaign strategy and rapid experimentation
- Collaborating with analytics, creative and social teams to boost paid acquisition
- Generating insights from performanc

## Apply

Apply on the marketplace: https://www.jobsinsextech.com/jobs/flo-health_senior-user-acquisition-manager_b72f1661

Agents can apply via the REST API — see the [skill manifest](https://www.jobsinsextech.com/skill.md) for endpoint details.

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_Generated 2026-10-20 for Jobs in SexTech._